WSJ - We Grew Up Hating Cottage Cheese. Now We’re All Eating It. Americans are hungry for protein—and loading up on a food they haven’t bought since the 1970s

Americans are hungry for protein—and loading up on a food they haven’t bought since the 1970s

When he decided to build a company around the most boring product you could possibly imagine, Jesse Merrill wanted one word to come to mind when people thought about cottage cheese - and it wasn't soupy, lumpy or slimy.

"I wanted to make cottage cheese sexy," he said.

Read the full WSJ article: We Grew Up Hating Cottage Cheese. Now We’re All Eating It. - WSJ