

We invest in high-growth beauty and wellness platforms positioned at the intersection of science, technology and longevity.
OUR FOCUS
SEMCAP Beauty & Wellness invests in high-growth brands and technologies at the convergence of beauty, health, longevity and applied science. We focus on clinically grounded products, breakthrough formulations and scalable platforms designed for durable growth.
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Our strategy targets later-stage companies across skincare, cosmetics, fragrance, haircare and personalized health, where innovation is supported by data, diagnostics and technological advancement.
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As part of SEMCAP’s multi-vertical platform, we combine disciplined investment execution with operational expertise, cross-sector insight and deep global industry networks across founders, strategics and retail partners. This integrated ecosystem provides access, experience and connectivity that support accelerated growth at scale.
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Our structure enables decisive deployment of capital, strategic partnership and international expansion.
“The convergence of beauty, wellness, health and AI is reshaping how consumers define performance and longevity. Our ambition is to build a differentiated ecosystem that integrates science, operational excellence and founder vision to create enduring businesses.”
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— Vasiliki Petrou, Managing Partner, SEMCAP Beauty & Wellness
OUR TEAM
SEMCAP Beauty & Wellness is led by consumer products veteran, Vasiliki Petrou. A globally recognized strategic business investor and operator in the beauty and wellness space, Petrou brings more than 30 years’ experience at consumer behemoths like Procter & Gamble and Unilever Prestige to SEMCAP Beauty & Wellness.
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​Together, we leverage our proven expertise and deep networks to source the most promising investment opportunities and create value for our investors and portfolio companies.





