How did cottage cheese transcend from granny grub to “it” ingredient? Look no further than Good Culture, the brand at the epicenter of a culinary movement that has reimagined the diet staple as a premium, protein-rich superfood.
Nearly a decade ago, co-founders Jesse Merrill and Anders Eisner launched a line of certified organic cottage cheese, sourcing pasture-raised dairy from family farms and avoiding the gums, thickeners or stabilizers that are common in standard cottage cheese.
Over the past year, the category – and the company – entered a boom period, as social media influencers began scooping the stuff into viral recipes for bread, ice cream, cookie dough and more. Suddenly, it seemed, Good Culture ignited, hitting $100 million in revenue in 2023 and on pace to double that in 2024.
That momentum pushed the brand to launch a summer marketing campaign, “The Obsession is Real,” that seeks to authentically harness how consumers are incorporating the product into their daily lives.
Good Culture has continued to nurture engagement and create original content online that is driving further growth and attracting new consumers to the category. According to SPINS, cottage cheese dollar sales are up 15.5% over the past year, while Good Culture dollar sales are up 85.5% in the same period.
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