Plant-based nutrition brand ALOHA has undergone quite the transformation under the leadership of Brad Charron, who, over the course of seven years at the helm, has steered the once-troubled business into a thriving, profitable enterprise with more than $100 million in sales.
This year, the employee-owned B Corporation landed on the Inc. 5000 list of the fastest growing private companies, notching three-year revenue growth of 490%. The company is on track to maintain high double-digit growth this year and beyond.
ALOHA uses organic and ethically sourced ingredients. The products are Climate Neutral Certified and gluten-free, soy-free, dairy-free, and free from artificial additives. A portion of proceeds from Aloha’s Special Edition Hawaii bars support Kupu, a nonprofit dedicated to empowering Hawaii's youth.
The products are sold online and in 12,000 retail stores nationwide including Whole Foods Market, Sprouts Farmers Market, Wegmans, Kroger and others. The brand expects to expand its footprint in conventional grocery and multi-outlet retail channels in the near future and debuted its first-ever marketing campaign to build more awareness.
Earlier this year, growth equity firm SEMCAP Food & Nutrition paid $68 million for a stake of the business, buying out early angel investors. Company employees and management retained a significant stake, and the business continues to operate independently, with added support from its new partners.
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