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As Seen on WSJ.com: Whey Cool- Gen Z Discovers Cottage Cheese

Updated: Jun 28, 2023

The following contains excerpts from an article published on www.wsj.com. Follow the link to read the full article.

"Millennials and Gen Z-ers have started tossing tubs of their grandmother’s favorite weight-management tool into their grocery carts. They blend it into creamy pasta sauces, pancakes, dips, cookies and two-ingredient bread. It’s a departure from when cottage cheese surged in popularity in the 1960s and 1970s and was often eaten more plainly, with fruit or on salads...


Dairy executives credit the resurgence to the innovation of the recipes spreading on social media—the #cottagecheese has more than 323 million views on TikTok—and the young consumers who are discovering it for the first time...


Cottage cheese sales in the U.S. were up 15.9% to $1.2 billion over the 52 weeks that ended May 21, according to market-research firm Circana... And new-kid-on-the-block dairy company Good Culture saw roughly 50% growth in the four weeks ending May 11 and is eyeing plans to open one or two new facilities, according to CEO and co-founder Jesse Merrill.


Merrill said the success has validated the belief he held when he co-founded Good Culture in 2015—that cottage cheese, which his research showed was once a bigger market than yogurt, represented a huge opportunity.


We knew cottage cheese could be sexy to younger consumers,” said Merrill, whose brightly-packaged product is on the shelves at roughly 14,000 U.S. stores..."




The views expressed are those of the Wall Street Journal, and not necessary those of Seminal Capital or its affiliates.




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